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Our Philosophy


We help take care of others by partnering with the Keune Foundation. And for every Keune Tinta/So Pure tube sold through a Head Rush salon, we donate 10c to help support the families of children born with serious illnesses, because it feels good to have great hair but it feels better to give back.

Colour – Ammonia, Paraben & Sulfate Free

So Pure Color is 100% free of ammonia and paraben and provides up to 100% grey coverage. The range is mild, effective and enriched with Phytokeratin, which deeply penetrates into the hair to restore its natural keratin structure.

Enhanced with organic Argan Oil, the range contains anti-oxidants Vitamins A and E to provide further nourishment and protect hair from external influences. The unique and mild coconut-based formula works to condition the hair, protecting the scalp against staining. Long-lasting and permanent, So Pure Colour provides a luxurious, sensual and aromatic in-salon experience.

Hair is left healthy, with a beautiful shine.  

Hair Wellness

So Pure Natural Balance

Plant Extracts & Organic Essential Oils

Keune’s So Pure Natural Balance range is developed with 100% pure plant essential therapy to create a truly sensational experience. Promoting well being for mind, body and soul, the So Pure Natural Balance concept offers a complete range of professional and home care products, designed to meet the needs of an active lifestyle choice; one which leans towards natural, organic ingredients, utilising products that improve overall health and at the same time, assist to lessen our environmental footprint.

The plant extracts and organic essential oils used in So Pure Natural Balance are grown and harvested using biological agriculture that sustains the health of our ecosystem and the quality of the oils. Each oils and plant extract has its own composition, aroma and unique beneficial effect for the hair, scalp and overall well being.

The So Pure Natural Balance Experience:

  • Ammonia, paraben and sulfate free
  • Contains certified organic Argan and essential oils
  • Contains no artificial fragrances
  • Contains no animal related materials
  • Not testing on animals
  • 100% colour safe
  • No aerosols
  • Packaging is made from PET, a plastic which is 100% recyclable