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SO PURE

100% PURE PLANT EXTRACTS
The product philosophy focuses on the well-being effect and the aroma experience of 100 % plant ingredients. Over 30 rich plant extracts and essential oils have been selected to create So Pure. Organic essential oils used in So Pure are grown and harvested using biological agriculture that sustains the health of our ecosystem and the quality of the oils.

Style

CREATE INDIVIDUAL PERSONAL STYLES WITH EXTRAORDINARY TEXTURE.
All Style products protect your hair against UV and external influences with the DLP2 system. The Style products are gentle and contain functional natural ingredients.

CARE

Keune Care Line nourishes the hair and helps to balance the natural function of the scalp. Essential Minerals, from natural sources, play a key role.

OLAPLEX

So, What Exactly Does Olaplex Do?

Olaplex restores hair from the inside out, the Olaplex system strengthens hair right at the molecular level, helping rebuild strands if they’ve been in distress. With patented technology, an Olaplex treatment helps actually rebuild damaged hair once it’s been processed.

How Do You Use Olaplex?

Olaplex No.1 and Olaplex No.2 preprofessional use only, used in your hair colour and a post-colour treatment. Olaplex No.3, No.4, No.5, No.6, No.7 and No.8 are at-home strengthening system thatworks on all hair types and builds hair back up to give it a thicker, stronger, shinier effect.

Who Should Be Using It? Who Is Olaplex Best For?

Olaplex is targeted at people who colour their hair with harsh chemicals. But really, anyone will benefit from the well-thought-out system. There’s Olaplex for damaged hair, Olaplex for bleached hair, and Olaplex curly hair. And then there’s Olaplex for anybody who wants well-loved, restored, nourished, and hydrated hair every day. So, that’s all of us then!

Accessories

 Head Rush merchandise and accessories crafted by us for you.