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The product philosophy focuses on the well-being effect and the aroma experience of 100 % plant ingredients. Over 30 rich plant extracts and essential oils have been selected to create So Pure. Organic essential oils used in So Pure are grown and harvested using biological agriculture that sustains the health of our ecosystem and the quality of the oils.


All Style products protect your hair against UV and external influences with the DLP2 system. The Style products are gentle and contain functional natural ingredients.


Keune Care Line nourishes the hair and helps to balance the natural function of the scalp. Essential Minerals, from natural sources, play a key role.


So, What Exactly Does Olaplex Do?

Helping restore hair from the inside out, the Olaplex system works hard to get hair back to its strong-bond best. Olaplex is a step-by-step system that starts the moment you have your hair coloured at the salon.

Olaplex strengthens hair right at the molecular level, helping rebuild strands if they’ve been in distress.

With patented technology, an Olaplex treatment helps actually rebuild damaged hair once it’s been processed.

Did you know it’s natural to lose up to 100 strands of hair every day? That’s why your partner is always moaning about finding your hair everywhere!

If you’re worried about too much shedding or you just want your hair to grow really, really long, you’ll notice a difference when using Olaplex.

How Do You Use Olaplex?

Olaplex No.1 is mixed in with your colour and applied directly onto your hair at the salon. Olaplex No.2 is applied once your hairdresser has washed out your colour. They’ll leave the treatment on for 20 minutes to replenish the hair after the dyeing process.

You can use Olaplex No.1 and Olaplex No.2 only at a hair salon. And how often can you use Olaplex 1 and 2? Ask for it to be applied every time you get your hair coloured.

Olaplex No.3, Olaplex No.4, Olaplex No.5, Olaplex No.6, and Olaplex No.7 and Olaplex No.8 continue to bolster the good hair vibes once you’re home. This at-home strengthening system works on all hair types and builds hair back up to give it a thicker, stronger, shinier effect.

So many professionals swear by the restorative, bond-building Olaplex at-home system. It’s a must-have for anyone heading towards a lighter look.

Who Should Be Using It? Who Is Olaplex Best For?

Olaplex is targeted at people who colour their hair with harsh chemicals. But really, anyone will benefit from the well-thought-out system. There’s Olaplex for damaged hair, Olaplex for bleached hair, and Olaplex curly hair. And then there’s Olaplex for anybody who wants well-loved, restored, nourished, and hydrated hair every day. So, that’s all of us then!